Posted Tuesday, September 17, 2013 at 3:48am

Subaru boosts digital marketing, but TV is still king

With a digital guru leading its marketing, Subaru spends 25 percent of its marketing budget on the Internet and social media, up from 15 percent two years ago, and it’s paying off. In the past two years, Internet leads have quadrupled and the closing ratio, the percentage of leads that result in sales, has jumped 50 percent.