Posted Monday, July 29, 2013 at 3:57am
Chances are, you’ve known a good Subie. Whether you rode to school in your mom’s, drove one yourself, or cherished your significant other’s, the thoughts are fond. Now, with their latest campaign from Carmichael Lynch, Subaru has incorporated that adoration.
In one new video, a Subaru makes an unexpected first date possible with diner milkshakes and roadside farmer’s market fun. In the second spot, “Redressing Room,” a mother puts up with her son’s affinity for nudity. The tagline for both ads is, “Love: It’s What Makes a Subaru a Subaru,” and I now wish I could be driving a car while hugging myself for maximum endorphins. These ads are sweet without being saccharine; a heartwarming play on Subaru’s role as an all-purpose family car, more a character in a story than its means of transportation. It’s a good way to win our hearts; if love is all we need, we’d better get a Subaru.