Posted Saturday, April 19, 2025 at 9:36pm

Subaru Could Revive the STI Badge—But Not on the Car You’re Thinking

Gone are the days of Subaru releasing new WRX STI models that go Brap! But after years of leaning further and further into its granola munching side, Subaru is preparing to swing the pendulum back toward its sporty roots, at least, according to the brand’s European boss, David Dello Stritto. The catch? The days of internal-combustion Subaru STIs are behind us, according to Stritto.

Speaking to Autocar at the New York auto show earlier this week, Stritto said that there are plans in place to revive Subaru’s sporty side. “Ask the average person what Subaru means, and they’ll say STI,” said Stritter. “You can’t disassociate this from Subaru. So we need to bring sportiness back to Subaru.”