Posted Tuesday, February 13, 2024 at 9:59pm

Subaru ends Canadian rally sponsorship as it pivots to EVs

For thirty years, Subaru has been synonymous with the Canadian rallying scene. The partnership made perfect sense: what better way to showcase the off-road capabilities of a company built on a foundation of all-wheel-drive grip than to have Pat “Rocket” Richard go flying down the gravel and launch his STI into low Earth orbit? Even after Mitsubishi conceded the field, Subaru stuck with rally, both as title sponsor for the Canadian Rally Championship, and with contingency prizes for entrants running Subarus. But as of March 31 of this year, those days are over.