Posted Friday, May 18, 2012 at 2:43am
As their plans for the Chinese market has been abandoned, Subaru now concentrates on its business in the United States, the brand’s biggest market. As per the newly implemented strategy, the company calls for increased output at its Indiana plant and targets to produce around 200,000 units by mid-2014. The automaker has also sraised its U.S. sales target to 380,000 vehicles a year by its 2016 fiscal year. Earlier, Subaru failed to win approval from Chinese authorities to set up a local joint venture with Chery Automobile Co and as a result the automaker had to shift their business from there.