Posted Monday, July 16, 2018 at 11:18pm
The quirky company, beloved on the coasts, is taking a risk with its largest vehicle to date.
How far has Subaru come during its 60 years of selling cars? Roughly seven feet.
That’s the difference lengthwise between its first vehicle, the diminutive “360” later dubbed “the ladybug,” and a pumped up new SUV called the Ascent.
Make no mistake. The Ascent is a Texas-sized rig, thoroughly incongruous with its creator’s climate-conscious, blue-state reputation. It’s a huge leap for one of the industry’s most risk-averse players—as if a family of Vermont academics sent their kid off to be a linebacker for the Aggies.