Posted Thursday, December 29, 2016 at 4:23pm
Subaru of America continues to run ahead of the pack, having already beat last year’s sales record before the end of December.
For 2016, the company expects record sales for the eighth year in a row, passing 600,000 units for the first time. Subaru of America said it passed last year’s record of 582,675 as of Dec. 21.
Subaru began its run of record sales just as the rest of the U.S. auto industry was tanking. In December 2009, with the industry about to ring up the lowest annual sales per capita since World War II, Subaru was set to break annual sales of 200,000 for only the second time in its history, and the first time since 2006.