Posted Sunday, February 25, 2024 at 10:06pm

Subaru Just Trademarked a Batch of New Wilderness-Style Trim or Model Names

Nothing sells crossovers and SUVs in America like outdoorsy-sounding names, even if the vehicle itself isn’t great off-road. Trailhawk, Trail Boss, Pathfinder, Badlands—they’re all kickass, adventurous-sounding names. Sure, most of us work in office buildings but our ruggedly named crossovers and Stanley water bottles tell the world that we really belong in the wild. Good news for all of you adventure-chasers because Subaru just trademarked 12 new outdoorsy names that could hint at either some new rugged trims or even entirely new models.

These 12 trademarks were spotted by AutoGuide and were filed with the United States Patent and Trademark Office (USPTO). Of these trademarked names, some sound like they could be entirely new models, some sound like trim levels, and some could go either way: Trailseeker, Uncharted, Everpass, Outsider, Tailwind, Viewfinder, Getaway, Highroad, Everguide, Hightrail, Trailhead, and Accomplice. However, that last one sounds like it’d be more likely to help you commit crimes, rather than go off-roading.