Posted Thursday, April 6, 2017 at 12:31am
Here’s some gaming news you probably didn’t expect: Subaru of America has announced that it will back a new Counter-Strike: Global Offensive tournament.
Per a report from PvPLive, the 2017 Subaru Invitational will take place next month. It will focus exclusively on North American CS:GO, with a lineup of eight teams invited by Subaru and partner Damage, an eSports agency.
The eight teams — which haven’t been announced yet — will compete for the biggest share of a $20,000 prize pool between May 13 and 14. Matches will be broadcast on Twitch.
Subaru and Damage are also making a $10,000 charitable donation to Anxiety Gaming, a mental health organization that focuses on helping gamers deal with anxiety and depression.
But the automaker’s motives aren’t entirely for love of eSports. PvP says Subaru is launching the CS:GO tournament as a way to promote a new car model: the 2018 Subaru Impreza, which is targeted at adults 18-34, the exact same demographic that’s plugged into competitive gaming.