Posted Tuesday, April 11, 2017 at 11:29pm
Kelley Blue Book has passed out awards for what it considers the best non-luxury car brands, best trucks and best luxury car brands. Subaru won in the first category, Ford Motor Co. (NYSE: F) in the next, and Toyota Motor Corp.’s (NYSE: TM) Lexus brand in the final one.
Kelley Blue Book breaks two of the categories into several parts. Subaru not only won Best Overall Brand. It took the top spot as Most Trusted Brand and Best Performance Brand, an indication of how dominant it is in the category. Honda Motor Co. Ltd. (NYSE: HMC) won as Best Value Brand. General Motors Co.’s (NYSE: GM) GMC won the Most Refined Brand category, and Mazda won Best Car Styling Brand. It is notable that neither Mazda nor Subaru have a great deal of market share in America. Subaru has about 2% of the market and Mazda less than 1%.