Posted Sunday, February 4, 2024 at 9:47pm

Subaru looks to grow ’24 sales to 680,000 with more inventory, EVs

Subaru laid out its plan to grow its U.S. sales to 680,000 vehicles in 2024 to dealers at the brand’s make meeting at the NADA Show. The key will be greatly reducing production interruptions to allow dealers to sell new vehicles from their inventories again.

Last year, Subaru reported U.S. sales of 632,086 vehicles, up 14 percent from 2022. If the company achieves its targets, 2024 would be the brand’s best sales year in the U.S. since it sold 700,117 vehicles in 2019.