Posted Friday, March 10, 2017 at 12:14am
Peaking demand, sky-high sales-incentive costs, threats of a border tax—none of these are distracting Subaru from its marketing and growth ambitions in its biggest market.
“America is the pillar,” Yasuyuki Yoshinaga, CEO of Fuji Heavy Industries Ltd., which owns the Subaru brand, said. “It’s true we want to increase sales in other countries, but in terms of the place with the best chance to increase sales, it has to be America’s sun belt” states in the south.