Posted Friday, May 2, 2025 at 10:10pm

Subaru Touts Collision Avoidance Technologies in New Electric SUV

Subaru recently unveiled a new electric SUV that includes several collision avoidance technologies at a time that consumers say such tools will be a vital distinguishing feature for electric vehicles in coming years.

The Trailseeker will launch in 2026, and incorporate Subaru’s “EyeSight driver assistance technologies, including pre-collision braking, front cross-traffic alert, blind spot monitors, lane departure alert, emergency stop assist and lane change assist, in addition to other collision avoidance mechanisms, according to a press release.

EyeSight “monitors traffic movement, optimizes cruise control, and warns you if you sway outside your lane,” according to Subaru’s website.

In an international survey of nearly 20,000 respondents, consumers indicated that advanced driver assistance systems (ADAS) will surge in importance for people’s car purchasing decisions 10 years from now.

Given 13 characteristics to choose from, respondents in the U.S. predicted ADAS systems will increase from the 10th most important differentiator in EV purchases today to the second most important differentiator in EV buying decisions by 2035, according to the McKinsey survey results, released in April.