Posted Monday, May 26, 2025 at 9:16pm
Numbers and perceptions are big motivators for how we see things and the world, and it’s the same in the automotive world. But when a carmaker sells 10 million units every year, it’s easy to say that there is no competition and that no one else can hold a candle. Because bigger is always better, right?
Toyota is a global leader when it comes to vehicle sales and the sheer volume of its extent. Yet, while it continues to lead from the front, fellow Japanese automaker Subaru has carved its own niche, managing to stir emotions, spark nostalgia, and build vehicles that speak loudly from the outskirts. Toyota and Subaru may come from the same part of the world, but their cultures, brand philosophies, and customer appeal are very different.
