Posted Friday, September 27, 2019 at 1:32pm
Introduced six generations ago in 1994, with marketing featuring “Crocodile Dundee” star Paul Hogan, it marked a change in direction for the brand, which had been intent on chasing Toyota and was failing. Instead, the Outback saved Subaru, as the car’s success led the brand to refocus on selling all-wheel drive as a unique selling point in its cars. In 1994, that was unique. Twenty-five years later, it still is, at least in cars.