Posted Wednesday, January 8, 2025 at 9:07pm

The Japanese Auto Brand That Built A Cult Following Through All-Wheel-Drive Dominance

Iconic nameplates like Corvette and Mustang have rabid followings, but that devotion doesn’t necessarily spill over into automaker mania. There are people who are loyal to Chevrolet and Ford, mostly truck owners, but again, these aren’t brand zealots, just faithful fans. Subaru, on the other hand, has built a cult following that makes Trekies seem sedate, and they did it on the strength of their affordable, practical, and sometimes stylish all-wheel-drive vehicles.