Posted Sunday, July 6, 2025 at 10:48pm
There are few automakers out there with a brand identity as fiercely loyal, or specific, as Subaru. You know the type — golden retrievers, flannel shirts, a deeply held conviction that an overlanding roof ladder is a personality trait.
So what if your car itself could tell everyone at the farmers market that you not only love your dog, but you’re also an avid gardener, a marathon runner, and on your third Forester? Subaru has a program for that, and it’s called the Badge of Ownership. It’s a beautifully quirky, and frankly, genius marketing program that allows owners to turn the back of their cars into a rolling resume of their hobbies, and more importantly for Subaru, brand loyalty.
