Posted Thursday, August 29, 2013 at 2:37am
Subaru is having an existential crisis. Everything is going its way. Customers are clamoring for its cars, the yen is relatively weak, and its factories are whirring away as fast as they can.
In the U.S., where Subaru now sells about half of its vehicles, sales were up 27 percent in the first seven months of the year. Based on last month’s rate of sales, it could sell all the vehicles in its U.S. inventory in just 27 days—less than half the auto industry average. Subaru is taking measured steps to expand its production capacity, but today it is worried about running out of cars.
