Posted Tuesday, December 6, 2022 at 9:40pm
One of the biggest downsides of modern motorsport is the extremely tight regulations that prevent manufacturers from flexing their muscles and showing what they can really do when given a blank sheet of paper.
Another is that racing (and rallying) is hugely expensive. But in recent times we’ve seen a remedy for both of those issues in the shape of Hoonigan’s popular Gymkhana series. Brands get more marketing reach at a lower cost, and with no rules, manufacturers can pretty much build what they want. Fans get entertained, too. It’s a win-win-win.