Why hot new Subaru XV Crosstrek Hybrid will be a winner

Subaru is already having to increase production of the 2014 XV Crosstrek Hybrid because of incredible customer response. Can you have both all-wheel-drive and fuel-efficiency?
What is Subaru doing to create such a strong demand for their first hybrid that it is already breaking sales targets by huge margins? Subaru Japan has just announced that demand for their first hybrid model is outstripping their projected sales targets by more than ten times.