Posted Tuesday, September 17, 2013 at 2:14am

Why Subaru sponsors events that have nothing to do with cars

Focusing its sponsorship support on two areas – rallying and Ironman – Subaru has carved out an identity. Craig notes the company has been involved with the Ironman badge for more than two decades, and it has grown along with the sport. The course was covered in Subaru signage; Craig smiled as each competitor crossed the finish line sporting a Subaru logo on his or her chest. Temporary Subaru tattoos were as common as the real ink many participants sported.