Posted Monday, December 6, 2021 at 11:47pm

Yippee-Ki-Yay! The 1993 ‘Subaru Legacy Touring Bruce’ Was Named in Honor of Bruce Willis

Before full stardom, Bruce Willis was a dedicated actor, appearing in TV shows throughout the 1980s. These included Miami Vice. the Twilight Zone reboot, and Moonlighting. But his breakout role was as John McClane in Die Hard, released in 1988. He immediately reprised his role in Die Hard 2 and the rest of the series. This opened up opportunities such as starring in The Fifth Element, Quentin Tarantino’s Pulp Fiction, and M. Night Shyamalan’s The Sixth Sense.
By the early 1990s, Bruce Willis was a major star in the United States. He was also very popular in Japan. For this reason, Willis has appeared in multiple Japanese commercials. These include spots for Softbank Doraemon and Daihatsu. In 1991, Subaru first hired Bruce Willis to advertise the Legacy.