Posted Thursday, June 17, 2021 at 10:22pm
A company creates a new car, or a new version of an existing model, picks out a color, slaps on some paint, and sends it out to the dealership, right? Absolutely wrong. The task of finalizing a color takes years. It has to make sense with the vehicle. It has to make sense with the brand. Psychologically, it must make the driver feel a certain way. We talked to Nicole Riedel from Subaru, its resident car line planning manager, to follow the journey of a paint color, from idea to application.
