Posted Friday, January 21, 2022 at 10:05pm
Scott’s comments: “And then there’s those of us that think driving in the winter in the midst of a snowstorm is fun..”
Subaru is turning worst-case winter driving scenarios on their head with a new campaign designed to position its vehicles as some of the safest in winter conditions.
“Winter is Less Scary in a Subaru” builds off of the “Welcome to the Uncommon” brand platform established by the automaker last fall. It is also built around a simple insight that might come as a surprise to anyone who has hit the road during a Canadian snowstorm.
“We conducted extensive research last year and a common theme emerged: Subaru drivers are incredibly comfortable driving in the winter,” says Cynthia Bouris, VP of marketing and brand management. And that comfort actually converts to an emotional connection, as they “take real pride in being able to take on the harshest season with complete confidence.”
