Posted Monday, July 14, 2025 at 10:43pm
Subaru will reveal its new compact electric crossover this week—yes, it’s called Uncharted—and the Trailseeker will give Subaru shoppers a battery-electric option larger than the Solterra in early 2026.
But it’s the internal-combustion models (all hail the boxer!) like the Outback, Forester, and later the top-selling Crosstrek that pushed Subaru from a sleepy 188,000 US sales in 2008 to nearly 668,000 units last year.
This astronomical growth has helped fund motorsports efforts for the Japanese automaker.
Despite its relatively small stature, Subaru is one of those automakers deeply entrenched in motorsports, and its unique niche—rally racing—is closely tied to its all-wheel-drive brand equity.
