Posted Wednesday, March 4, 2026 at 8:37pm
Subaru of America, Inc. (SOA) today reported 45,113 vehicle sales for February 2026, an 8.2 percent decrease. With a short selling month and severe storms impacting key, high-volume markets, February still proved to be a record high for the Subaru Forester. The model achieved its best February ever with 17,919 vehicles sold, up 24.9 percent over the previous year.
Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: “Subaru and our retailers remain focused on earning customer trust with the safest, longest lasting, and most affordable vehicles available on the market today. Our versatile lineup is designed to meet a wide range of budgets and needs – from daily commutes, to carpools, to weekends spent accessing the outdoors. With that combination of value and dependability, we’re well-positioned to build momentum in the months ahead.”
