Posted Wednesday, December 9, 2015 at 8:18pm

How the wildly popular Subaru WRX Concept created a new brand identity

The man who designed the WRX Concept that impressed performance enthusiasts but never made it to production, is also responsible for the Impreza Sedan and 5-Door Concept designs. His name is Mamoru Ishii and he’s Subaru’s chief designer who designed both concepts at Subaru’s studio in Hiroshima, Japan. The bold WRX Concept design is now shaping the brands identity.