Subaru News

Posted Friday, September 27, 2019 at 1:38pm

Subaru Didn’t Plan to Sell Many Ascents, but Subaru’s Expectations Were Far Too Modest

Subaru didn’t believe the Ascent would add much to the brand’s monthly U.S. sales totals.A year ago, it looked like Subaru’s forecasts were right on target. Roughly 5,000 U.S. sales per month? Check. Incremental brand-wide growth? Of course. Negligible impact on competitors? Indeed.But the Ascent’s early capacity for helping Subaru keep its loyal customers loyal has evolved into something quite a bit more useful for the constantly-growing Japanese brand. Ascent volume is rising, rapidly so,… Read More →

Posted Friday, September 27, 2019 at 1:35pm

Subaru of America Achieves Second Major Recycling Milestone In Less Than Six-Months

Subaru of America, Inc. today announced that thanks to its motivated Subaru retailers and their environmentally conscious customers, in less than six-months it has doubled the recycling milestone it celebrated in February through the automaker’s environmentally-focused philanthropic initiative, Subaru Loves the Earth. In partnership with TerraCycle®, the world’s leader in the collection and repurposing of complex waste streams, an additional one-million pieces of waste have been diverted from landfills, bringing the grand total to two-million recycled… Read More →

Posted Friday, September 27, 2019 at 1:32pm

The 2020 Subaru Outback has become a family hauling staple

Introduced six generations ago in 1994, with marketing featuring “Crocodile Dundee” star Paul Hogan, it marked a change in direction for the brand, which had been intent on chasing Toyota and was failing. Instead, the Outback saved Subaru, as the car’s success led the brand to refocus on selling all-wheel drive as a unique selling point in its cars. In 1994, that was unique. Twenty-five years later, it still is, at least in cars. Read More →

Posted Thursday, September 26, 2019 at 1:29pm

Subaru To Reveal WRX STI Final Edition

It’s the end of the road for the WRX STI, in its current form, that is. But before WRX fans in the U.S. and Europe start having heart attacks that no more STI’s are coming, don’t worry. The car I’m referring to here is the Japanese-spec model with the EJ20 2.0-liter turbo boxer engine, not the 2.5-liter that you get. Read More →

Posted Wednesday, September 25, 2019 at 1:28pm

Subaru Has Been Building Cars In America For 30 Years

Subaru has hit a few major milestones in 2019. Just last month, the company had its best sales month ever in the US, selling 70,039 vehicles. Then this month, Subaru hit another milestone by selling its 10 millionth vehicle in the US, a 2019 Impreza. And the major achievements for Subaru just keep on coming with the Japanese automaker announcing the six millionth vehicle has rolled off the assembly line at its Indiana plant. Read More →

Posted Wednesday, September 25, 2019 at 1:12pm

Subaru Motorsports USA Expands To Four-Driver Lineup For Remainder Of 2019 Americas Rallycross Season

Subaru Motorsports USA today announced a four-driver lineup for the final two rounds of the Americas Rallycross (ARX) season. With current championship leader Scott Speed recovering from a back injury sustained at August’s Nitro Rallycross (NRX) event, Subaru drivers Chris Atkinson and Patrik Sandell will be joined by current FIA World Rallycross Championship star Andreas Bakkerud and 2014 U.S. rallycross champion Joni Wiman at the season’s remaining rounds in Texas and Ohio. Read More →

Posted Tuesday, September 24, 2019 at 1:08pm

A New Silver Subaru Legacy Rolls Out As 6 Millionth Model Made In The U.S. For You

There is more to celebrate at Subaru Indiana Automotive (SIA) where they make the all-new 2020 Outback and Legacy models. Subaru has announced they have produced its 6 millionth vehicle, a newly-redesigned 2020 Subaru Legacy sedan. It rolled off the assembly line this week as officers from SIA and employees with 30 or more years of service gathered for a photo with the plant’s first car ever produced, a 1990 Subaru Legacy. Read More →